The Phase One XC 23 & XC 40 Passing Through!

The Mystical XC’s
Today, we received a shipment including the Phase One XC 23 and XC 40 camera. Our office is a brief pit stop on their journey to their new owners. As they awaited a quality assurance test from our in-house tech, Brad Kaye, I thought they looked quite majestic.

At CI, beautifully designed cameras such as the Phase One XC, Hasselblad 907x, or Alpa 12 Pano are an everyday sight. They float from tripod to copy stand or sit quietly in the rental closet. Many photographers have never seen these two cameras outside of the standard product images on white. And surely, not many have seen them casually sitting on a table like they’re watching a sunset together. I thought I’d share.
They do exist and pass through more often than you’d think.



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