ALPA’s new promotions are ideal for architectural and landscaping photographers… ALPA cameras are designed for durability and reliability. Planned obsolescence is a no-no for ALPA. Unsurprisingly, the ALPA 12 MAX has been the tool of choice for demanding architectural and landscape photographers for years. ALPA introduced the MAX Mk I with its classic silver shift wheels in 2008 and established the fast, comfortable adjustment for shift and stitching with digital backs. ALPA now announces to its loyal MAX Mk I owners a trade-in offer for a brand new MAX Mk II body with lockable shift wheels at a special price. In addition, owners of a MAX Mk I or Mk II can also upgrade at a special price to the ALPA 12 PLUS introduced last year. The Alpa 12 PLUS features extended and fully geared movements for both vertical and horizontal shift. The latter option is primarily aimed at photographers with digital backs, as the ALPA 12 MAX Mk II is still the optimal choice for analogue use with roll film backs. New customers will still be able to purchase the ALPA 12 MAX Mk II, as it remains a current product. Alpa 12 PLUS $4263 – UPGRADE OFFER ALPA 12 MAX MK I TO MK II Send your Alpa 12 Max I (body only), and receive a brand new Alpa 12 Max II, with the updated locking shift wheels. All Alpa 12 Max I accessories (hand grips, stitching adapters, covers, etc.) will work with Alpa 12 Max II. $5738 – UPGRADE OFFER FOR ALPA 12 MAX MK I and MK II TO ALPA 12 PLUS Send your Alpa 12 Max I or Alpa 12 Max II (body only), and receive a brand new Alpa 12 PLUS. Alpa 12 PLUS accepts different accessories from the Alpa 12 Max series, please speak with your CI Rep about which accessories you will need to add. Take advantage of this promotion! Contact your CI Salesperson for more information or drop us a line below. Fill out my Wufoo form!