Directional light is powerful. It guides the viewer, creates mood, and adds dimension, depth, and texture. If you want to create a signature style that elevates your photography to the next level, the mastery of off-camera lighting should be your next goal. Subjects – clients – are not impressed with a shoot, view,and adjust photo style. Lighting ratios, ambient balance, and final exposure must be set confidently. Knowledge and use of the tools of photography assure that the outcome is the intended one, Sekonic helps you on all of these levels.