Tech

The Phase One camera system is my go-to system to shoot because I believe the XF / IQ4-150 pairing to be the most formidable image making system that exists in commercial photography. The feature [...]

After importing your files, or even while tethering, it can be difficult to ascertain from the thumbnail in which mode you shot your images. When I’m shooting architecturally, I’m [...]

Something has been bugging me lately, and that is this seemingly prevailing assumption that newer generation lenses are the bomb, and the previous lenses just aren’t worth diddly. And why [...]

Dave, Brad, Steve & Chris explore tripod heads in "CI Team Pick: Favorite Tripod Heads"

If I'm shooting commercially, I shoot the 55LS basically every time for at least a portion of my shoot.

Exciting new firmware release today from Hasselblad for the X1D II 50C AND 907X Special Edition Cameras! Firmware 1.2.0 provides: 1. Video functionality​Expanding the imaging options of the [...]

The Background: I’ve been a strobe guy since around 1989 when I got my first Novatron 600 watt second power pack, and through the years and through the upgrades to Speedotron and then to [...]

Released publicly today, System Firmware 7.00.7 (including IQ4-150 Firmware 5.00.13) squashes some bugs, refines the UI and makes vast improvements to Live View as well as re-introducing Phase [...]

When we first starting working with IQ4-150 in Fall of 2018, the swipe of a window revealed a small beaker.  Within that beaker was the control panel for Frame Averaging, a feature that we [...]

It’s no secret that I’m an absolute fan of Frame Averaging on the IQ4-150, not just for creating mid-day motion blurs without Neutral Density, but for noise reduction captured images. [...]