Try Before You Buy! Rental Lens Event…

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  Rent ANY lens through September 1st and take advantage of these great savings. 15% off One lens 20% off Two lenses 25% off Three lenses Rent 4 lenses and the first one is free! Please feel free to use a rental as a way of evaluating a potential purchase in your real-world workflow. If you purchase a lens after renting, the rental fee of that lens will be credited … Read More →



Today, Alpha launches the FPS SUMMER SPECIAL KITS with Hasselblad H AND V lenses! SALE ENDS September 23, 2017

Here are the details….The advantageous priced packages include the ALPA 12 FPS and either the ALPA Lens Module for Hasselblad H lenses or the V lenses (with all needed macro adapters plus a tilt/swing adapter). Also part of the kit is one ALPA adjustable digital back adapter for Hasselblad V, Hasselblad H, Mamiya 645, Phase One XF, Contax 645, Leaf AFi/Sinar Hy6 or Sinar S30|45 digital backs. Read More →

View New Updates Made To ALPA 12 SWA


Here is what’s new: Starting from today the ALPA 12 SWA comes in a new packaging with the Swiss Tool Mk II and an additional dove tail tripod adapter 410.000.330 for free.The interface for mounting the ALPA viewfinder and accessories features now a 3/8″ thread. This allows the mounting of the camera “upside-down” on a tripod without additional accessories for a rising back (= falling front or downwards shift) needed. The second change is the omission of the front locking mechanism. With its two independent levers each for the lens and back interface all ALPA bodies are constructed for a simple yet secure handling. The popularity of FPS Short Barrel 17 lenses and some combinations with tilt/swing adapters made us removing the additional front lock for a better compatibility with these combinations. Read More →

Visit Our July Rental Event!


Do you have a summer shoot coming up in July? Well…we have the perfect rental bundle to help you make the most out of your images! While supplies last you have the option of renting a Hasselblad H5X or H4X paired with a Phase One 50MP or 100MP CMOS digital back! Pricing includes express shipping to your doorstep. See details below… Equipment & Pricing : Bundle I Hasselblad H5X or … Read More →

$5,995 NEW Leica SL Pricing!

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If you are looking for a professional camera system at a lower Price Point then this special is for you! Leica is selling its Leica SL for $5,995 this summer! As the first mirrorless system camera of its kind, it offers an impressive range of innovative features and sets entirely new standards with regard to versatility and handling – and rugged resilience. It simultaneously offers maximum compatibility with the lenses … Read More →

$500 Price Increases on Rodenstock Lenses

Rodenstock Price Increase

Beginning August 1st, Rodenstock Lenses will have a $400 – $600 price increase! You have from now until July 31st to order your lens at our current price. Please review the new price sheet and contact our sales department for any further questions at 877-217- 9870. NEW Price Alert Rodenstock Price Increase – Sheet1    

Upgrade your Scoro 3200s Save up to 75%

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Own a Scoro 3200S? Upgrade and save up to 75% off the price of a new Scoro RFS2 / WiFi when you trade in. Discount is based on the age of your Scoro, simply check the serial number to find out. You’ll receive a brand new Scoro 3200S RFS/WiFi, complete with standard two-year warranty   Why trade in vs. upgrade? Trade in customers will receive a new warranty and completely … Read More →

HOT Phase One Summer Specials!

XF Summer Special

IQ1 100 and receive a free XF Camera Kit Buy an IQ1 100mp and receive a free Phase One XF Camera with SK 80mm BR lens An $8,990 value Refurbished IQ 280 and XF Camera Special Refurbished IQ2 80MP and a refurbished kit with an 80mm BR lens Offer price $22,990 Kit Details The kit includes refurbished XF Body, Refurbished Prism Viewfinder, Refurbished SK 80mm BR LS and Refurbished IQ2 80 … Read More →