News

The standard distance markings on a Rodenstock or Schneider helicoil aren’t useful enough to set focus by unless your subject happens to be at infinity or at an even 5 meters away The [...]

Meet Bob Kaufman In the spring of 1986, while working for a consulting firm in Boston, Bob made the fateful decision to come to Alaska and climb Mt. McKinley (now “Denali”). It was a decision [...]

Ok, before you freak out, notice there is an asterisk next to the YES. But an end user reported that they had successfully mounted a Schneider Blue Ring Lens to an Alpa 12 Camera by adding 28mm [...]

Ok, so what does this title mean? You have to ask? Well, ok then. There is a term called Fat Pixel Magic(!) that refers to legacy digital backs that had larger photosites than newer backs. These [...]

ALPA’s new promotions are ideal for architectural and landscaping photographers… ALPA cameras are designed for durability and reliability. Planned obsolescence is a no-no for ALPA. [...]

One of my favorite places to visit in the US is the desert of California.  I find it amazing that one state can have so many terrains within a short drive.  CA is truly a [...]

12.0.3 Bug Fixes Mac Fixed an issue in the Next Capture Adjustments tool where it was not possible to select a new style if it had overwritten an existing one Fixed an issue where it was not [...]

Be Bold. Be INOVATIV. Have you been eyeing INOVATIV products or are you looking to upgrade your cart and accessories???… Well… I have great news!  Now is the perfect time to make [...]

Great clients creating great work This month we are excited to share the work of our talented client Holger Obenaus! Congratulations Holger for creating such stellar images that graces the [...]

Order Your FujiFilm X- Series Today! From now until April 28th, take advantage of these great savings! FujiFilm announced that they will run this X-Series special from now until April 28,2019! Be [...]