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HASSELBLAD MASTERS ONE MONTH LEFT With just a little more than one month left to submit entries to the Hasselblad Masters, we want to encourage all creatives to enter the competition in as many [...]

No two approaches to creativity are the same. No two photographers use a camera in the same way. While almost any camera can provide “user settings”, the XF is designed to provide a completely [...]

APPLICABLE OFFER TERMS The ($200 and/or $500 Prepaid Mastercard) provided through the FUJIFILM Prepaid Mastercard Promotion applies only to purchases of qualifying GF lens products made by a U.S. [...]

I've been creating imagery in one form or another since I was old enough to hold a paintbrush.  Born in Hertfordshire, England, in 1964, I very quickly demonstrated a love and natural enthusiasm [...]

Leica introduces a limited edition update to the Leica M10-R camera. It’s an extra $300 cost for these cosmetic enhancements, which are detailed below. Highlights: $9,295 Retail ($300 more [...]

Phase One and Cascable announced their partnership allowing the IQ4 platform mobile controls and automation. This will be the first medium format camera that will take advantage of the precision [...]

Today, 30 months since the debut of the preeminent leader of digital back models on the planet, the Phase One IQ4 digital back gets wireless control capabilities via the iOS application, [...]

After many years, I’m starting to change my feelings about Hasselblad’s Phocus software a bit. And I’ll write more about that process at a later date, but for now, in the [...]

ALPA ALPAGON 5.6/23 mm SB17 for Aperture Mount The ALPA ALPAGON 5.6/23 mm is now officially available as a Short Barrel 17 lens with an aperture mount. This version with a recessed lensboard was [...]