Articles

Great Example: Say you have, a Canon 5D MKIV Camera. If you trade that camera in against a Leica SL2 body and a Leica 24-90 Elmarit Zoom Lens, your savings from the credit - as of today's date - [...]

I love movies. In late 2019, I discovered the MUBI channel and subscribed. I have nothing against good mainstream Hollywood productions. I still feel it was criminal that Avengers Endgame was not [...]

We sell fantastic photographic products. When one of our clients purchases something, we almost always include something extra in the shipment. What we decided to include resulted from an [...]

Before you get too excited, it’s important to understand that when it comes to marrying a Fuji camera body to Alpa lenses, there are significant limitations. While a Fujifilm GFX is a [...]

I almost titled this article …. View Camera X. I just liked the way that sounded. But search engines being what they are …. So here we go. The conversation went something like this. [...]

Price – $3,999 The first thing that jumps out at you with the GFX 50S II is the price. This is a digital medium format camera that is priced at $3,999. This is the lowest price a digital [...]

Nanlite Price Increase Takes Effect August 1, 2021 Nanlite is a fantastic constant light system that features a wide variety of lampheads, panels, tubes, and more. We love the quality and amount [...]

HASSELBLAD MASTERS ONE MONTH LEFT With just a little more than one month left to submit entries to the Hasselblad Masters, we want to encourage all creatives to enter the competition in as many [...]

Leica introduces a limited edition update to the Leica M10-R camera. It’s an extra $300 cost for these cosmetic enhancements, which are detailed below. Highlights: $9,295 Retail ($300 more [...]

After many years, I’m starting to change my feelings about Hasselblad’s Phocus software a bit. And I’ll write more about that process at a later date, but for now, in the [...]